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A wellness brand wanted to launch an energy drink. We gave it a heartbeat.

The Challenge

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A wellness company tried to launch an energy drink under its existing brand umbrella. The problem? Calm and balance don’t sit well with energy and intensity. Customers were confused. Messaging was mixed. And the product failed to claim a distinct space in the market.

Our Approach

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We didn’t just launch a drink — we built a brand experience from the ground up.
Our strategy was designed to touch every layer of the customer journey.

Let Them Feel the Brand — Literally.

When we say “energy,” we don’t mean metaphors.
We mean electricity — real, generated, and shared.

We invited the target audience to a one-night-only music festival, featuring both local talent and an A-list performer. But this wasn’t just another event. The twist?

The entire festival was powered by people.
Ten stationary bikes generated electricity in real time — fueling the lights, the music, the stage. When someone stopped pedaling, things dimmed. If a bike sat empty too long, the music softened.

The challenge? Keep the momentum going.
The reward? Free drinks — and a crowd that didn’t want to stop.

🎉 The audience didn’t just watch a brand campaign — they became it.

Key insights:

Turned the brand promise into a real-world mechanic

Created a participatory event, not a passive one

Made “energy” tactile, emotional, and social

Results:

Viral user-generated content

Over 1M social interactions that night alone

Increased brand favorability in post-event polls

Built trust through direct experience, not just advertising

Scroll to Energize — Turning Attention into Action

Instead of building a typical product page, we created a dynamic digital experience.
As users explore the page, a vertical energy bar fills up in real time, powered by their scroll behavior.
The longer they stay active, the more the site “lights up.” If they stop, the energy bar depletes, and the entire interface fades into darkness.
This was more than an aesthetic choice — it was a metaphor.
Voltura isn’t just a drink. It’s motion. It’s momentum. It’s your energy.

Higher dwell time and an average session increase of 32% vs. static page tests.

Give It Its Own Pulse — Build It From Within

We developed a standalone sub-brand that didn’t just look different — it felt different.
With bold visuals, punchy tone, and kinetic design elements, the product got a personality that matched its purpose.
Logo, color palette, tone of voice — everything optimized for motion, youth, and bold energy.

Put Energy Where It Converts

We launched a geo-targeted ad campaign optimized for engagement and ROI.
Targeting was crafted based on:

  • time-of-day behavior
  • interest clusters (fitness, nightlife, productivity)
  • dynamic creative variants (motion-rich video, CTA-first text)

💰 Optimized CPC
📊 Multiplatform launch (Google Search, Meta Feed & Stories)

Co-Creation, Not Just Promotion

Instead of “sponsored” content, we brought creators into the process.
They helped shape the messaging, visuals, and brand vibe.

Deliverables included:

  • Carousel content packs
  • Custom taglines
  • Behind-the-scenes festival previews

📲 Platforms: Instagram + TikTok
📌 Result: Organic shares + higher save ratio

360° Breakdown

The Outcome

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With a multi-platform rollout and real-world brand activation, we didn’t just reach the audience — we engaged them at every level.
From strategy to design to execution, we owned the entire journey.

Total Campaign Reach

Total audience reached

+700K VS last campaign
0.1 M
0.1 M

Engagement Boost

Interaction across channels

4× industry benchmark
+ 1 %
+ 0.1 %

Total Sales Growth

after campaign launch

increase in sales
+ 1 %
+ 1 %

Brand names and assets in this case study were modified for presentation purposes. The strategy and execution reflect real processes and outcomes we’ve delivered for clients.