Personalized Luxury in Flight. Reimagined.
Altair’s First Class wasn’t redesigned. It was reimagined — through play, personalization, and film-worthy storytelling.
Luxury Isn’t What You Offer — It’s What They Feel.
Altair Airways had one of the best-rated First Class experiences on the market. But it didn’t translate into bookings. Price wasn’t the issue — perception was.
Passengers didn’t see themselves in the experience. Instead of emotional connection, they saw a price tag.
Designing a Journey Before Takeoff.
We built a seamless, gamified onboarding experience where each passenger’s in-flight journey was shaped before they ever stepped onboard. From cabin lighting to playlist selection — it all started with one question: “What kind of flyer are you?”
Reading Passenger Hesitation
Rather than offering discounts, we mapped passenger hesitation windows across 20 data clusters: booking times, routes, loyalty patterns, and even crew interactions. This allowed us to predict uncertainty before it happened — making our personalization more timely, not reactive.
Turning Preferences into Profiles
The booking process opened with a gamified quiz. Passengers answered playful but revealing questions like:
“Hot brew or whiskey?”
“Comedy or horror?”
Their choices shaped their personal flyer profile, matching them to curated onboard experiences: signature drinks, seat layouts, entertainment bundles, even music playlists.
A Boarding Pass for Identity
We developed a standalone sub-brand that didn’t just look different — it felt different.
With bold visuals, punchy tone, and kinetic design elements, the product got a personality that matched its purpose.
Logo, color palette, tone of voice — everything optimized for motion, youth, and bold energy.
Fueling Personalization at Scale
Every quiz answer fueled the CRM engine.
We transformed static profiles into dynamic customer segments, feeding personalized retargeting, triggered email flows, and loyalty point offers — always reflecting the passenger’s unique flying persona.
Turning Virality into Acquisition
Instead of hard ads, we sparked viral waves.
Micro-influencers took the quiz, shared their profiles, and challenged their audiences to do the same.
Within weeks, “Which flyer are you?” became a viral trend — quadrupling organic reach and lowering acquisition cost significantly.
📲 Platforms: Instagram + TikTok
📌 Result: Organic shares + higher save ratio
360° Breakdown
When Luxury is Played — It’s Remembered.
We didn’t just redesign onboarding. We redesigned the emotional runway.
From purchase to tray table, every moment reflected the passenger’s own identity.